8 Ways User Research Mirrors Hamilton The Musical – World IA Day Pittsburgh



A lightning talk by Lisa Fitch at World IA Day Pittsburgh on February 27, 2021.

What does Broadway’s ‘Hamilton: An American Musical’ have in common with User Research? Please join Lisa Fitch, a 15-year user research veteran, as she first provides a quick overview of Broadway’s wildly successful hit Hamilton and then explores the numerous ways the play relates to her field of user research.

Come take advantage of the asynchronous presentation, and sing your heart out as you learn more about the research field.

Lisa Fitch (she/her)
User Researcher
Cigna, Inc.

Lisa is a qualitative user / customer researcher with experience in the consumer, finance, and medical fields. As a leader, her big-picture thinking style, influential voice, infectious energy, and creative insights guide business strategy and product roadmaps. In addition, her work guides the development of individual products with both hardware and software components. She has been proven to be instrumental to front-end innovation and is often a mentor to colleagues and project teams.

World IA Day Pittsburgh is a locally-organized annual celebration of World IA Day.

World IA (Information Architecture) Day is a one-day annual celebration of information architecture that takes place in dozens of cities around the globe. The theme for this year’s event is curiosity:
Cu·ri·os·i·ty: a desire to know; inquisitive into others’ concerns; and interest leading to inquiry.

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